Librairie L'Ostal Arverne
The Song of Pretty Gestures - brochure OMEGA Watches - Pierre Simon 1950
The Song of Pretty Gestures - brochure OMEGA Watches - Pierre Simon 1950
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Description (ch)
- Uncommon, rare in this condition, very fresh brochure.
- Advertising brochure showcasing OMEGA Watches, one of the most well-known watch industry companies in Switzerland:
JF Kennedy wore an Omega watch during his inauguration at the White House, the Omega watch is also recurring in James Bond.
- Typical advertisement of the 50s, so elegant, enriched by the fine illustrations of Pierre Simon:
The illustrator Pierre Simon is emblematic of this 50-60 era, working for the biggest names in fashion Lanvin, Balenciaga,
Givenchy, Dior, and jewelers Boucheron and Van Cleef & Arpels.
He very often represents his wife, his muse, Marie-Madeleine Lacourège.
https://www.lepoint.fr/montres/omega-06-07-2015-2000990_2648.php
https://illustratorslounge.com/fashion/fashion-fridays-pierre-simon-1907-1999/
https://www.ina.fr/ina-eclaire-actu/video/rxc00001158/louis-ferrand-peintre
Unpublished texts by Florence D'Autils
Model and thumbnails by Louis Ferrand
(known for his logos for Bourjois, Rodier, Air France and former director of Ecole Estienne)
Size 13.5*27.5cm, 30p
numbered 338V with the compliments of the jeweler Billard
76 rue de lapompe Paris 16th, now defunct
The registered copies were ordered by jewelers or watchmakers and given to their (loyal) customers.
circulation probably around 1000 copies
Embellished with 12 original illustrations by Pierre Simon
with regard to Omega creations to be adapted according to life situations
including the famous Seamaster
Paperback under staples
with braided cord as a bookmark
with its protective crystal paper
State
Very nice work with slight wear from use
- yellowed crystal paper
- 1st dish a little yellowed at the bottom
- slight trace of folding on the 2nd cover
- lightly rusted staples
- Fresh interior
