Librairie L'Ostal Arverne
The Song of Pretty Gestures - brochure OMEGA Watches - Pierre Simon 1950
The Song of Pretty Gestures - brochure OMEGA Watches - Pierre Simon 1950
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Description (ch)
- Uncommon, rare in this condition, brochure in very fresh condition.
- Advertising booklet highlighting OMEGA Watches, one of the best-known companies in the Swiss watch industry:
JF Kennedy wore an Omega watch during his inauguration at the White House; the Omega watch is also recurring in James Bond films.
- Advertising typical of the 50s, so elegant, enriched by the fine illustrations of Pierre Simon:
The illustrator Pierre Simon is emblematic of this 50s-60s era, working for the biggest names in fashion: Lanvin, Balenciaga,
Givenchy, Dior, and the jewelers Boucheron and Van Cleef & Arpels.
He very often depicts his wife, his muse, Marie-Madeleine Lacourège.
https://www.lepoint.fr/montres/omega-06-07-2015-2000990_2648.php
https://illustratorslounge.com/fashion/fashion-fridays-pierre-simon-1907-1999/
https://www.ina.fr/ina-eclaire-actu/video/rxc00001158/louis-ferrand-peintre
Original texts by Florence D'Autils
Layout and vignettes by Louis Ferrand
(known for his logos for Bourjois, Rodier, Air France and former director of the École Estienne)
Format 13.5*27.5 cm, 30p
numbered 338V with the compliments of the jeweler Billard
76 rue de la Pompe, Paris 16th, now defunct
The personalized copies were ordered by jewelers or watchmakers and given to their (loyal) clients
print run probably around 1000 copies
Embellished with 12 original illustrations by Pierre Simon
opposite Omega creations adapted to different life situations
including the famous Seamaster
Stapled softcover
with braided cord as a bookmark
with its original protective glassine paper
Condition
Very beautiful work with slight wear from use
- glassine paper yellowed
- front cover slightly yellowed at the bottom
- slight trace of creasing on the back cover
- staples slightly rusted
- Interior fresh
